Week 9 - Email Exercises

1. Broadcast Lead

SAN FRANCISCO LITTER

TIME: 20 SECONDS

SAN FRANCISCO LITTER MAY BE A THING OF THE PAST IF LAWMAKERS HAVE THEIR WAY. A MEASURE WAS PROPOSED TUESDAY BY ROSS MIRKARIMI THAT WOULD MAKE UNSOLICITED NEWSPAPER DELIVERIES A FINEABLE CRIME ALL THROUGHOUT THE CITY.

(-20-)

2. Broadcast News Story

COLLEGE STRESS

Time: 45 seconds

SINCE WHEN HAVE COLLEGE STUDENTS DREADED SPRING BREAK?


WITH SPRING BREAK RIGHT AROUND THE CORNER, COLLEGE STUDENTS MAY HAVE OTHER THINGS ON THEIR MINDS BESIDES FUN. ACCORDING TO A NATIONAL STUDY CONDUCTED BY EDISON MEDIA RESEARCH, FOUR IN TEN STUDENTS SAY THEY ENDURE STRESS OFTEN, WITH MANY STUDENTS STATING THEIR STRESS LEADS TO SLEEPLESS NIGHTS AND EATING DISORDERS.

(PLAY CLIP HERE OF STUDENT CHRIS CURRAN) 10 SECONDS

EVEN WORSE, IT SEEMS 9% OF THE STUDENTS SAY THEY HAD CONTEMPLATED SUICIDE. HOWEVER, IT SEEMS NOT ALL STUDENTS ARE HEADING OFF TO SPRING BREAK STRESSED AS SIX IN TEN STUDENTS SAY THEY ENJOY LIFE.

(-45-)

3. Broadcast Style Exercise

NORTHWEST AIRLINES CEO, FRANK DEWITT, ANNOUNCED TODAY THAT THE AIRLINES IS CUTTING ITS DOMESTIC FARES BY UP TO 40% FOR HOLIDAY TRAVELERS AS A HOLIDAY GIFT TO ITS CUSTOMERS. TICKETS MUST BE PURCHASED BY FRIDAY FOR TRAVEL BETWEEN NOVEMBER 12TH AND JANUARY 14TH IN THE LOWER 48 STATES, ALASKA AND CANADA. DISCOUNTS VARY DEPENDING ON TRAVEL DATES AND ARE NOT AVAILABLE ON CERTAIN POPULAR DAYS, INCLUDING THE 23RD AND 26TH OF BOTH NOVEMBER AND DECEMBER. WITH THE DISCOUNTED, NON-REFUNDABLE FARES, A PASSENGER COULD TRAVEL ROUND-TRIP BETWEEN BOSTON AND SAN FRANCISCO FOR FOUR HUNDRED DOLLARS ON CERTAIN DAYS.